Students
A word from our students
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Ingrid Kouamé
What is your background?
I have a Master's degree in Marketing.
Which ESSEC program are you part of?
I am part of the Advanced Master in Marketing Management & Digital.
Can you tell us more about your experience with the Chair?
After joining ESSEC in the Advanced Master in Marketing Management & Digital, I got interesting in the chair Leading a Beauty Brand program, and fortunately I have been selected to join it! Having worked in make-up category before, made me want to deep dive into the cosmetics industry, and to know more about the beauty universe globally. And it must be said, I am really satisfied with my choice. I find this program complete and very concrete. More than helping us to understand the development of historical beauty brands as well as younger ones, we go deeply into the current and future trends of the beauty world. Moreover, we are confronted with the realities of the beauty world through various business cases shared by the partners. I think, at the end of this program, we are well equipped for strategy thinking and building in beauty industry!
What will you do after the academic part of the Chair?
I will have a 6-month internship as Product Development Manager Assistant at COTY, for Gucci make-up.