Courses
Discover the Chair Program and Courses
The Chair’s academic activities take place from early January to the end of June, over T2 and T3.
The courses are structured around:
2 Chair's Seminars exclusive to the Chair students,
2 mandatory Courses dedicated to beauty and open to other Grande Ecole students,
2 elective Courses (some of which are taught in English or French) to choose from a list of 14 focusing on the luxury sector, new technologies or an in-depth study of consumer knowledge. (Specific list for 4th year BBA students or for Grande Ecole and MMD students).
The Chair content is fully in English.
A 6-month straight internship or apprenticeship in a beauty sector company, at any time during the ESSEC curriculum, is required.
Please take into account that the Building a Beauty Brand course is a prerequisite to Activating a Beauty Brand Course.
2 elective courses among the list below for MiM and MS MMD students
MKGC31126 Consumer Insights (ex consumer behavior)
MKGC31112 Études en marketing
or MKGC31113 Marketing Research
MKGS31203 Digital Marketing Strategy
IDSI31341 e-Business Strategy and Operations
MKGS31469 Luxury Retail Management
MKGF31209 Luxury Brand Development
MKGM31412 Anthropologie des marques de luxe
or MKGM31413 Anthropology of Luxury Brands
MKGC31131 Data-Driven Marketing (pas T2-T3)
MKGS31311 International Marketing (pas T2 & T3)
MKGM31325 Consumption Marketing & Society
MKGF31201 Integrated Marketing Communication
MKGF31241 Brand Management
2 elective courses among the list below for BBA students
MKGC14110 Consumer Insights (ex consumer behavior)
MKGF14135 Luxury Retail Management
MKGF14125 Luxury Brand Management or Marketing du Luxe
MKGS14403 Health & wellness product mgmt.
MKGF14127 Product innovation
MKGC14112 Digital advertising
MKGF14128 Innovative merchandising
MKGM14246 CRM & value generation
MKGF 14043 Publicité et Communication
MKGF 14121 Marketing Clients
MKGM 14247 Sustainable Marketing