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Discover the Chair Program and Courses
The Chair’s academic activities take place from early January to the end of June, over T2 and T3.
The courses are structured around:
2 Chair's Seminars exclusive to the Chair students,
2 mandatory Courses dedicated to beauty and open to other Grande Ecole students,
2 elective Courses (some of which are taught in English or French) to choose from a list of 14 focusing on the luxury sector, new technologies or an in-depth study of consumer knowledge. (Specific list for 4th year BBA students or for Grande Ecole and MMD students).
The Chair content is fully in English.
A 6-month straight internship or apprenticeship in a beauty sector company, at any time during the ESSEC curriculum, is required.
Please take into account that the Building a Beauty Brand course is a prerequisite to Activating a Beauty Brand Course.
2 Specific Chair's Seminars (only for Chair's students)
MKGS31403 New Beauty insights - T2
MKGS31405 New Challenges within the Beauty World - T3
2 Mandatory Courses dedicated to the world of beauty
MKGS31217 Building a Beauty Brand – T2
MKGS31221 Activating a Beauty brand – T3
2 elective courses among the list below for MiM and MS MMD students
MKGC31113 Marketing Research
MKGC31126 Consumer Behavior
MKGC31131 Data-Driven Marketing
MKGF31201 Integrated Marketing Communication
MKGF31225 Basics of retail
MKGF31241 Brand Management
MKGS31469 Luxury Retail Management
MKGS31125 B2B Marketing Strategies
MKGC31325 Consumption, Mkg & Society
2 elective courses among the list below for BBA students
MKGC14110 Consumer Behavior
MKGF14135 Luxury Retail Management
MKGF14125 Luxury Brand Management
MKGF14127 Product innovation
MKGM14249 Retail Foundations
MKGF14139 Media Communication & Advertising
MKGF14138 Corporate Communication & PR
MKGS14046 B2B Marketing Strategies
MKGM14247 Sustainable Marketing
MKGM14244 Poduct Management
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